privacy policy

Your privacy is important to us. Please read through the following before providing us with any of your personal data. Your continued use of our website or any purchase of our products in any one of our stores constitutes your acknowledgement and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.

Application

This Privacy Policy applies to personal data collected, used, disclosed (including transferred out of Singapore), and otherwise processed (collectively, “processed”) by our website or any one of our stores. Such personal data will be processed in accordance with  local data protection legislations, its associated regulations and subsidiary legislation, and guidelines issued by the local data protection regulator. 

Personal Data

The types of personal data we collect from you include:

  • your name;
  • mailing address(es);
  • telephone number(s);
  • email address(es);
  • date and month of birth;
  • gender;
  • nationality;
  • current occupation;
  • whether you have kids and if so, their gender;
  • marketing preferences;
  • answers you provide to security questions (e.g. mother’s maiden name, pet’s name);
  • payment information and transaction details;
  • aggregated site statistics data;
  • any other information you choose to provide to us, or that we may collect about you through your interactions with our website.

We will indicate if the collection and provision of certain categories of personal data is mandatory. For any such categories, we may not be able to provide you with access to the certain features of our website or order any products if you do not provide us with the required information.  

Your personal data is collected when you:

  • register a user account with our website or if you participate in our loyalty program];
  • request services from us such as subscribing to our newsletter or mailing lists for post or phone updates;
  • fill in any forms on our website;
  • submit a CV, job application, or any comment, question or feedback to us, or contact or correspond with us in any way; and
  • make purchases of goods or services through our website.

Your personal data will be used for the following purposes:

  • To facilitate your access to our website or (if applicable) the creation of your user account with our website;
  • To evaluate your website preferences and for the maintenance of the website;
  • To evaluate and manage your online job application (if applicable);
  • To send you updates via email, post or telephone where appropriate;
  • To answer your queries, respond to your comments and feedback, or provide you with assistance in any other way;
  • To enable you to participate in and to receive information regarding our loyalty program (if applicable); 
  • To facilitate purchases of goods and services both offline and online.
  • To identify the causes of problems arising at web servers and to resolve these problems;
  • To improve the content of the website;
  • To customize the content of the website and our emails to suit your individual interests or purposes and selectively display best-matched pages to you;
  • To utilize your browsing history on the website for demographic research; and
  • To obtain analytical data of web visitors and aggregated website visitation statistics which are anonymous in nature. 

We do not sell or trade your personal data to external parties.

Website Cookies

Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to ‘remember’ information from our website for future use. We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the above mentioned information may be collected and used by us automatically through your use of our website. 

Additionally, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising.

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our website may not function properly.
  • To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting https://tools.google.com/dlpage/gaoptout.
  • To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
  • If you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.

Our websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.

We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. Where you have chosen a password to access our website, you are responsible for keeping your password confidential. Do not share your password with anyone. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances. 

Amendments

We reserve the right to amend this Privacy Policy at any time. The Effective Date stated below indicates the last time this Privacy Policy was materially revised. Any changes we may make to this Privacy Policy in the future will be posted on our website. You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy.

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